Gabrielle Reich is a Brooklyn born director with over a decade of experience in editorial, commercial, and branded content.
she is known for her exceptional ability to work with talent and deliver standout performances.
With a foundation in producing, Gabrielle brings a rare combination of creative vision and on-set leadership-creating a space where talent feels confident, natural, and fully aligned with the brand’s voice.
Her talent-focused directing style has made her a go-to collaborator for campaigns that require authentic, high-impact storytelling. Whether she’s working with A-list talent or first-time faces, Gabrielle has an intuitive ability to connect, communicate, and draw out performances that resonate deeply with audiences and align seamlessly with brand messaging.
She was instrumental in transforming Vogue’s Beauty Secrets into the brand’s #1 video series, helping it surpass 1 billion global views and consistently drive millions of views per episode.
Gabrielle continues to shape digital content across platforms, developing original series and branded campaigns that merge high-end aesthetics with genuine, talent-led storytelling.
Her commercial work includes projects with Vogue, Architectural Digest, Cloud23, whole foods, Lululemon, Noble Panacea, Nexxus, and more - always bringing a sharp creative eye and a people-first approach that ensures every piece of content feels fresh, engaging, and strategically on point.